Estée Lauder’s Adut Akech Countdown project captures the behind-the-scenes preparations for a high-end beauty campaign. The project centers on the dynamic environment of a professional dressing room, detailing the intricate process of wardrobe selection and footwear styling that precedes a shoot.
Featuring model Adut Akech, the film utilizes a fast-paced, live-action technique to document the movement and energy of a fashion-forward set. The aesthetic leans into a clean, lifestyle-focused presentation, with sound design and music provided by MAS-Music and Strategy.
