Estée Lauder: 雅诗兰黛沁水粉底液
Brand
Date
Jan 2025
Description
Estée Lauder highlights its沁水 foundation line through this beauty campaign, featuring portraits captured by photographer Dalong Yang. The imagery utilizes soft lighting and clean compositions to focus on the product, set against a deep navy background populated by winter-themed bokeh effects. The vertical campaign portraits showcase a natural aesthetic, pairing the foundation with neutral-toned makeup and textured knitwear. These visuals lean into a commercial sensibility, balancing clear product placement with a seasonal atmosphere.
Style
Vertical, Commercial, Clean
Color
Pure White
Background
Night Sky
Context
Advertising Campaign
Associated creatives
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