Estée Lauder
雅诗兰黛沁水粉底液
Brand
Project雅诗兰黛沁水粉底液
Date
Jan 2025
Description
Estée Lauder spotlights its liquid foundation range in this beauty campaign featuring a portrait-led aesthetic. The series focuses on clean, commercial imagery that highlights a natural makeup application against a deep navy, nocturnal-inspired background. Photographer Dalong Yang employs soft lighting to achieve a refined finish on the subject's complexion. The project incorporates vertical composition and ambient bokeh effects to create a minimalist look. The production maintains a consistent aesthetic across the campaign, emphasising a clean, warm visual language that frames the foundation bottle as the central element.
Style
Vertical, Commercial, Clean
Color
Pure White
Background
Night Sky
Context
Advertising Campaign
Associated creatives
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