ESSELUNGA
Anche la spesa che non fai è importante
Jan 2025
Esselunga explores the intersection of daily life and evening atmosphere in the campaign film 'Anche la spesa che non fai è importante.' The project documents night-time sequences, moving between urban streets and the interior of a modern supermarket to capture scenes of people navigating their grocery routines. Produced with production service by Indiana Production, the film leans into a cinematic aesthetic. The visual narrative is defined by moody, low-light environments and warm, intentional lighting that highlights storefronts, utilizing live-action technique to ground the story in a familiar, atmospheric setting. Post-production and visual effects were handled by Laconic.
Horizontal, Cinematic, Moody
Grocery
Street
TVC / TV Commercial
