ESSELUNGA
Anche la spesa che non fai è importante
Brand
Date
Jan 2025
Description
Esselunga’s campaign, 'Anche la spesa che non fai è importante,' captures a series of cinematic night sequences set against urban backdrops and modern supermarket interiors. The film follows various individuals navigating city streets and storefronts, emphasizing the quiet rhythms of daily life. The execution relies on live-action technique to build an atmospheric narrative, characterized by moody evening tones and warm, festive lighting. Production service was provided by Indiana Production, with post-production and visual effects work handled by Laconic.
Style
Horizontal, Cinematic, Moody
Industries
Grocery
Color
Jet Black
Medium Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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