Visa: Everywhere You Want To Be

Mar 2025

Visa’s 'Everywhere You Want To Be' campaign features a series of portraits of elite athletes, capturing them in a controlled studio environment. The visuals lean into a cinematic and moody aesthetic, utilizing overhead spotlighting to define the subjects against deep, shadow-filled backgrounds. Produced by Conde Nast with post-production handled by Laconic, the project employs a monochrome palette and chiaroscuro techniques to focus on movement and form. The film, delivered in a vertical format, centers on athletes including skiers and skaters to communicate a focused, athletic energy.

Vertical, Cinematic, Moody, Monochrome

Low-key / chiaroscuro

Set-dressed

TVC / TV Commercial