Spotify and Sanremo Rai collaborate on this campaign spot, produced by Stink Films with creative direction by Dentsu Creative Italy. The film highlights the communal experience of music streaming, centering on an intimate, intergenerational moment shared during a public transit commute.
Technically driven by live-action, the piece adopts a cinematic, moody aesthetic defined by a desaturated color palette. Post-production work by Laconic emphasizes the atmospheric lighting, capturing the contrast between the dimly lit vehicle interior and the blurred city lights outside.
