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Ferrari: Welcome to the new Ferrari 296

Date

Apr 2025

Description

Ferrari introduces the 296 sports car in this campaign, detailing the vehicle's aesthetic profile and performance capabilities. The production navigates from a quiet, low-light garage setting to high-speed movement on a track during the golden hour. Produced by Utopia Milano with post-production and VFX handled by Laconic, the piece emphasizes the car's aerodynamic curves and mechanical components. The film utilizes a cinematic, live-action technique to contrast static metallic details with the action of the vehicle in motion.

Style

Horizontal, Action, Cinematic, Warm, Golden Hour

Color
Forest Green
Pure White
Background

Garage

Context

Advertising Campaign, Brand Film / Corporate Video

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