Ferrari
Welcome to the new Ferrari 296
Brand
Date
Apr 2025
Description
Ferrari presents a cinematic look at the 296 sports car, capturing the vehicle across both static and performance-focused environments. The production follows the car from a dimly lit garage to dynamic sequences on a racetrack during golden hour. Produced by Utopia Milano with post-production by Laconic, the piece emphasizes the model's aerodynamic curves and technical details through a blend of live-action technique and dramatic lighting. The film balances close-up shots of the engine bay and red taillights with wider tracking shots that lean into the vehicle’s high-performance capabilities.
Style
Horizontal, Action, Cinematic, Warm, Golden Hour
Industries
Luxury Automotive
Color
Forest Green
Pure White
Background
Garage
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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