Erne

Dec 2021

The brand identity for Erne establishes a vibrant, modern visual language for the pickleball platform. Designed by Saint-Urbain, the project leans into a clean, graphic-heavy aesthetic that utilizes a bold color palette of neon greens, oranges, and neutral tones. The system balances technical typography with playful, sticker-style brand assets and custom line art. Photography by Vincent Castonguay grounds the identity in a commercial context, capturing athletic apparel and sports equipment through a series of minimal studio portraits and product flat lays. The execution focuses on high-contrast composition and organized geometric layering to highlight the brand's contemporary approach to the sport.

Commercial, Clean, Horizontal

Advertising Campaign