Erne: Brand Identity

Dec 2021

Erne establishes a playful visual identity within the pickleball industry, leaning into a vibrant palette of neon greens, oranges, and soft peach tones. The project pairs clean graphic design by Saint-Urbain with commercial photography by Vincent Castonguay to build a comprehensive brand system. Techniques like minimalist composition and custom typography define the visual language, which appears across apparel, web interfaces, and print collateral. The work centers on the active, social nature of the sport, incorporating flat-lay product shots and lifestyle portraits. By utilizing clean studio lighting and layered graphic overlays, the project emphasizes both the utility of athletic equipment and the modern, energetic positioning of the brand.

Commercial, Clean, Horizontal

Advertising Campaign