Erne Brand Identity 2021

Description

This commercial editorial photograph captures a close-up scene featuring a person wearing light grey sweatshorts with green printed branding and a dark green top, posed against a solid orange background. The subject holds a bright neon green perforated pickleball in one hand, while additional balls and a wooden pickleball paddle with green branding rest on the floor nearby. The composition is grounded by clean studio lighting and crisp color contrast between the neutral grey apparel and the vibrant orange and green elements. Vincent Castonguay photographed the scene as part of the brand identity project for Erne, with graphic design by Saint-Urbain.

Style

Vertical, Commercial, Warm, Clean

Industries

Tennis

Color

Background

Coloured Seamless

Context

Advertising Campaign