Emporio Armani x Our Legacy Work Shop

May 2025

The Spring 2025 campaign for the collaboration between Emporio Armani and Our Legacy Work Shop serves as a masterclass in visual tension, blending high-end luxury fashion with a raw, earth-bound sensibility. Set against the rugged, volcanic backdrop of Pantelleria, the campaign channels a sense of quiet, atmospheric exploration that feels both intimate and expansive. Through the lens of photographer Alasdair McLellan, the imagery leans into a cinematic, editorial aesthetic, utilizing a distinct split-composition technique to juxtapose sharp menswear tailoring with weathered, industrial textures and serene coastal landscapes. With creative direction from Ronnie Cooke Newhouse and Karl Bolander alongside Emporio Armani creative director Giorgio Armani and Our Legacy creative director Cristopher Nying, the project moves beyond traditional fashion advertising. The stylistic choices, featuring a mix of vibrant natural light and high-contrast black-and-white portraits, highlight the tactile quality of the collection, from textured waistcoats to minimalist hooded jackets. Stylist Naomi Itkes crafts a silhouette that feels grounded yet elevated, while hair by Cyndia Harvey and makeup by Lynsey Alexander maintain a raw, authentic edge. By marrying the deliberate, cluttered domesticity of still-life inserts with wide-angle landscape shots, the collaboration presents a narrative of duality, successfully merging the storied heritage of Armani with the contemporary, deconstructed design language of Our Legacy in an evocative, cohesive visual study.

Editorial, Lifestyle, Editorial, Lifestyle

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion