Emporio Armani x Our Legacy Work Shop Spring 2025 Ad Campaign 2025

Description

This image is part of the Spring 2025 ad campaign for Emporio Armani in collaboration with Our Legacy Work Shop, photographed by Alasdair McLellan on location in Pantelleria. The composition features a model wearing a textured hooded jacket and trousers while standing amidst a field of white wildflowers under an overcast sky. Beside the model, an aged, weathered delivery truck with visible rust sits on the dirt ground, creating a stark contrast between industrial decay and natural landscape. The monochrome grading emphasizes textures in the fabric, metal surfaces, and surrounding flora. Styled by Naomi Itkes, the campaign reflects a raw, documentary-influenced aesthetic.

Style

Editorial, Vertical, Desaturated

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Park

Context

Advertising Campaign