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Emmy Squared Pizza: Brand Identity

Date

Feb 2021

Description

Emmy Squared Pizza reveals a cohesive brand identity designed by Saint-Urbain, spanning packaging, environmental graphics, and printed collateral. The visual language leans into a clean, minimalist aesthetic, using bold typography paired with whimsical, anthropomorphic illustrations that feature across pizza boxes, beverage cans, and custom sauce labels. The project incorporates natural light photography to highlight a palette of earthy tones and deep greens. From the delivery vehicle branding to restaurant menus and canvas totes, the design system maintains a consistent graphic focus on hand-drawn characters and typography to anchor the brand's presence.

Style

Horizontal, Commercial, Clean

Color
Forest Green
Context

Advertising Campaign

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