Emirates’ 'Ice' campaign brings a high-energy perspective to airline advertising. The commercial centers on a flight attendant navigating a motorcycle across an open airfield, an sequence that begins in an aircraft hangar before transitioning to the runway.
Produced by Framestore, the project utilizes live-action technique to capture the movement of the motorcycle racing alongside an Airbus aircraft as it takes off. The cinematography maintains a cinematic tone, utilizing natural lighting and the expansive, overcast landscape to frame the action.
