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Squarespace: Squarespace | Dream It

Date

Mar 2019

Description

Squarespace explores personal ambition in this cinematic commercial, titled 'Dream It.' The narrative contrasts a quiet, reflective moment on a dark urban street with the high-energy environment of a bustling boxing ring, bridging the gap between internal aspiration and outward expression. The spot utilizes live-action techniques to build a moody, atmospheric visual identity. The production was executed by MJZ, featuring post-production and VFX work from Framestore and editorial support from Final Cut London.

Style

Horizontal, Cinematic, Moody, Monochrome

Color
Powder Blue
Charcoal
Background

Street

Context

TVC / TV Commercial

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