Emirates Ice 2025

About

This commercial video for Emirates titled Ice features a flight attendant wearing a red cap and beige uniform riding a motorcycle down an open airfield. The sequence opens in an aircraft hangar where the motorcycle is uncovered before accelerating out onto the runway. Framestore handled the production for the campaign, which culminates with an Airbus aircraft taxiing and taking off as the motorcycle races alongside it. The cinematography utilizes natural lighting against a wide-open landscape with an overcast sky.