Adidas: Great Rivals Make Great Motivation | adidas
Brand
Date
Jul 2025
Description
Adidas highlights the intersection of professional training and competitive drive in this commercial campaign, 'Great Rivals Make Great Motivation.' The film captures athletes across diverse training environments, from open fields to indoor facilities, focusing on the preparation and focus required for elite competition. Featuring athletes in signature sportswear, the production utilizes cinematic lighting and dramatic color grading to establish its visual tone. Post-production and visual effects were handled by Framestore, contributing to the project's live-action technique and warm aesthetic.
Style
Horizontal, Action, Cinematic, Warm
Industries
Color
Navy
Burgundy
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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