Meta: Ray Ban Display AI Glasses
Brand
Date
Sep 2025
Description
Meta presents the latest campaign for the Ray-Ban Display AI glasses, showcasing the wearable technology through a mix of live-action technique and CGI integration. The project highlights the hardware's aesthetic design and in-lens display capabilities, anchoring the product within modern architectural environments. Produced by Carousel with post-production and visual effects from Framestore and Company 3 New York, the film uses cinematic framing to demonstrate the user interface. GEMS provided the sound design for the production.
Style
Horizontal, Cinematic, Clean, Polished
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Jet Black
Background
3D Rendered Scene
Context
Advertising Campaign, Brand Film / Corporate Video
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