Meta presents the latest campaign for the Ray-Ban Display AI glasses, showcasing the wearable technology through a mix of live-action technique and CGI integration. The project highlights the hardware's aesthetic design and in-lens display capabilities, anchoring the product within modern architectural environments.
Produced by Carousel with post-production and visual effects from Framestore and Company 3 New York, the film uses cinematic framing to demonstrate the user interface. GEMS provided the sound design for the production.
