e.l.f. cosmetics: Women Taking Space
Brand
Date
Nov 2024
Description
E.l.f. cosmetics presents 'Women Taking Space,' a documentary-style campaign highlighting the career journeys of women working in science and engineering. The project moves through candid interviews and technical intercut footage to frame personal narratives of professional growth within STEM fields. The production, supported by creative agency Madwell and Starfish Projects, utilizes a live-action technique to ground the interviews against clean studio backdrops. The vertical format prioritizes a focused, direct engagement with the subjects, balancing documentary-style storytelling with high-contrast production visuals.
Style
Documentary, Vertical, Action, Clean
Techniques
Natural light
Industries
Color
Crimson
Background
Grey Seamless
Context
Brand Film / Corporate Video
Associated creatives
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