E.l.f. cosmetics presents 'Women Taking Space,' a documentary-style campaign highlighting the career journeys of women working in science and engineering. The project moves through candid interviews and technical intercut footage to frame personal narratives of professional growth within STEM fields.
The production, supported by creative agency Madwell and Starfish Projects, utilizes a live-action technique to ground the interviews against clean studio backdrops. The vertical format prioritizes a focused, direct engagement with the subjects, balancing documentary-style storytelling with high-contrast production visuals.
