e.l.f. cosmetics Serving the Truth with Billie Jean King 2024

About

e.l.f. Cosmetics leans into a comedic narrative in this campaign featuring sports icon Billie Jean King. The commercial is set within a corporate boardroom where King presides over a conference table from a high referee chair, balancing athletic symbolism with a professional office environment. The project captures an energetic tone through live-action technique and natural office lighting. Agency Oberland led the creative development, with production handled by O Positive. Post-production efforts involved Metro Pictures Editorial, Sparkle, and Mad Color, while Margarita Mix oversaw music and sound.