e.l.f. cosmetics: Serving the Truth with Billie Jean King
Brand
Date
May 2024
Description
e.l.f. Cosmetics leans into a comedic narrative in this campaign featuring sports icon Billie Jean King. The commercial is set within a corporate boardroom where King presides over a conference table from a high referee chair, balancing athletic symbolism with a professional office environment. The project captures an energetic tone through live-action technique and natural office lighting. Agency Oberland led the creative development, with production handled by O Positive. Post-production efforts involved Metro Pictures Editorial, Sparkle, and Mad Color, while Margarita Mix oversaw music and sound.
Style
Humorous, Horizontal, Commercial
Industries
Color
Violet
Jet Black
Background
Office
Context
TVC / TV Commercial
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