e.l.f. cosmetics: eyes. lips. face. sticky.

Brand

Date

Feb 2023

Description

e.l.f. cosmetics presents a commercial campaign titled 'eyes. lips. face. sticky.', featuring actor Jennifer Coolidge in a series of product-focused vignettes. The work centers on the brand's primer, transitioning between humorous celebrity-led performance and focused product demonstrations set within a modern home environment. Developed in collaboration with agency Shadow and production house Caviar LA, the project employs a clean aesthetic defined by natural light and live-action sequences. The narrative rhythm is supported by post-production and VFX work from The Mill US, with editorial services provided by The Den Editorial and media strategy handled by Tinuiti.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Hot Pink

Background

Bedroom

Context

TVC / TV Commercial