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El Corte Ingles: Linen Collection

Date

Jul 2024

Description

El Corte Ingles introduces its Linen Collection, a fashion editorial campaign that highlights seasonal silhouettes through a series of outdoor, coastal compositions. Photographer Sergi Pons captures model Evelina Sakalauskaite in a range of relaxed staples, including tailored vests, pleated shorts, and woven accessories, set against rugged volcanic landscapes. The imagery leans into a clean, earthy aesthetic, utilizing natural light to emphasise the organic textures of the linen garments. Each frame captures a casual, sun-drenched atmosphere that bridges the gap between commercial fashion and lifestyle storytelling.

Style

Editorial, Warm, Clean, Vertical

Techniques

Natural light

Context

Advertising Campaign

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