Dunkin: Rewards
Brand
Date
Nov 2023
Description
Dunkin explores its loyalty program through a commercial campaign titled Rewards. The spot captures the consumer experience through a distinct, low-angle point-of-view perspective, positioning the viewer directly inside an open pastry box filled with assorted donuts. Throughout the live-action production, a variety of individuals—ranging from store employees and healthcare staff to Santa Claus—interact with the product from above. The work was created by Leo Burnett Chicago, with production support from SMUGGLER and original sound design by Beacon Street Studios.
Style
Horizontal, Commercial, Action, Clean
Industries
Context
TVC / TV Commercial
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