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Brand
Dunkin
ProjectRewards

Dunkin Rewards 2023

Associated creatives

Leo Burnett Chicago
Leo Burnett ChicagoAgency / Creative
SMUGGLER
SMUGGLERProduction
Beacon Street Studios
Beacon Street StudiosMusic / Sound

Tags

people looking into pastry boxpeople looking into boxdonut box POVpeople smilingassorted donuts

Description

This commercial video for Dunkin Rewards features a series of low-angle point-of-view shots looking up from inside an open pastry box. Various diverse individuals and characters, including store workers, healthcare staff, and Santa Claus, peer down into the box with enthusiastic and smiling expressions. The perspective places the viewer inside the box among an assortment of glazed and frosted donuts. The production was created for the Rewards project by Dunkin, with agency and production credits including Leo Burnett Chicago and SMUGGLER.