Dunhill

Sep 2023

The Hallmarks of Style 2023 campaign for Dunhill serves as a definitive masterclass in heritage-led luxury menswear. Under the creative direction of Simon Holloway, the project channels a timeless, refined sensibility that bridges the gap between classic sartorial tradition and modern minimalism. Photographed by Luis Alberto Rodriguez, the campaign employs a precise dual-pane composition to juxtapose the human form with a curated selection of still-life objects—ranging from vintage-inspired spinning tops to deep-grained leather accessories—effectively narrating a story of intentionality and craftsmanship. The visual execution leans heavily into cinematic aesthetics, utilizing both studio strobe lighting and subtle natural light to accentuate the rich textures of herringbone wool, velvet, and shearling. Featuring a diverse ensemble of talent, including models like Axel Hermann, Henry Kitcher, and Will Chalker, the imagery maintains a cohesive, muted color palette that feels both autumnal and deeply grounded. With styling by Tom Guinness, the campaign successfully elevates the everyday accessory into an iconic artifact, rooting the brand’s identity in a world of quiet sophistication. This editorial approach prioritizes the tactile nature of luxury goods, ensuring that every stitch and surface, from the interior of a vintage car console to the weight of a wool coat, feels deliberate and storied, solidifying Dunhill’s position at the pinnacle of high-end fashion storytelling.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion