Dunhill

Aug 2024

For the Fall 2024 Chapter 2 campaign, Dunhill leans into a narrative of quiet luxury and intellectual rigor, masterfully capturing the intersection of heritage tailoring and contemporary refinement. Under the creative direction of Simon Holloway, the project channels an aesthetic of editorial minimalism, placing the subjects in dimly lit, scholarly environments that feel both expansive and deeply intimate. Photographer Luis Alberto Rodriguez employs high-contrast, low-key chiaroscuro lighting to elevate the tactile quality of wool tweed, sharp suiting, and supple leather accessories, ensuring every frame resonates with a cinematic quality. Through the collaboration with stylist Tom Guinness, the campaign breathes life into a sophisticated, sartorial world where the presence of talent like Adam Sattrup, Akbar Shamji, and Zhao Lei feels naturally integrated into the library-inspired interiors and architectural backdrops. By utilizing a live-action technique alongside careful natural light compositions, the imagery transcends standard product marketing to deliver a lifestyle portrait that feels rooted in timeless masculinity. This campaign serves as a masterclass in atmospheric visual storytelling, where a simple chess set or a vintage car interior frame becomes a conduit for modern luxury, ultimately reinforcing the brand's commitment to precision, texture, and a composed, deliberate approach to high-fashion portraiture that speaks to the modern executive.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion