Dunhill

Jul 2024

For the Fall 2024 ad campaign, Dunhill reaffirms its position as a pillar of luxury fashion by leaning into a narrative of quiet, intellectual refinement. Under the creative direction of Simon Holloway, the brand articulates a classic menswear vision that feels both timeless and grounded in contemporary sophistication. Captured by photographer Luis Alberto Rodriguez, the series of portraits and lifestyle shots moves through a carefully curated interior space where texture takes center stage. Whether highlighting the intricate weave of a wool blazer or the soft grain of suede footwear, the imagery relies on a blend of natural light and studio strobe techniques to elevate the tactile quality of the collection. The inclusion of model Adam Sattrup alongside a poised Weimaraner companion adds a layer of heritage charm, echoing a lifestyle of effortless composure. With styling by Tom Guinness, the campaign leans into editorial minimalism, favoring sharp tailoring, layered knits, and a muted, earthy palette that feels authentically British. The deliberate focus on fine fabrics and subtle, polished details transforms every frame into an exercise in restraint, demonstrating how high-end fashion can command attention without resorting to excess. This project successfully channels the house's storied identity, grounding it in a visual language that is as comfortable as it is impeccably constructed, proving that true luxury remains in the details.

Lifestyle, Commercial, Editorial, Vertical

Natural light, Studio strobe

Luxury Fashion Houses, Fashion