Dunhill

Jul 2024

For the Fall 2024 ad campaign, Dunhill reaffirms its position as a pillar of luxury fashion by leaning into a narrative of quiet, intellectual refinement. Under the creative direction of Simon Holloway, the brand articulates a classic menswear vision that feels both timeless and grounded in contemporary sophistication. Captured by photographer Luis Alberto Rodriguez, the series of portraits and lifestyle shots moves through a carefully curated interior space where texture takes center stage. Whether highlighting the intricate weave of a wool blazer or the soft grain of suede footwear, the imagery relies on a blend of natural light and studio strobe techniques to elevate the tactile quality of the collection. The inclusion of model Adam Sattrup alongside a poised Weimaraner companion adds a layer of heritage charm, echoing a lifestyle of effortless composure. With styling by Tom Guinness, the campaign leans into editorial minimalism, favoring sharp tailoring, layered knits, and a muted, earthy palette that feels authentically British. The deliberate focus on fine fabrics and subtle, polished details transforms every frame into an exercise in restraint, demonstrating how high-end fashion can command attention without resorting to excess. This project successfully channels the house's storied identity, grounding it in a visual language that is as comfortable as it is impeccably constructed, proving that true luxury remains in the details.