Drake

Sep 2025

This collection of brand collateral for Drake encompasses a mix of editorial portraiture and commercial merchandise design. Creative direction led by Matija Gabrilo, the project balances documentary-style photography with clean, high-contrast apparel layouts. The visual approach relies on a monochromatic palette, utilizing grainy, analogue-inspired textures and low-key lighting to establish a consistent brand aesthetic. Portraits captured in arena and urban settings lean into a gritty, editorial tone, while merchandise mockups showcase bold typography and graphic elements for apparel. Techniques such as chiaroscuro and minimalist vector illustration define the product pieces, ensuring visual coherence across both digital assets and physical merchandise.