This collection of brand collateral and merchandise for Drake spans editorial documentary photography and commercial apparel design. Creative director Matija Gabrilo leads the visual identity, which utilizes a monochromatic, high-contrast aesthetic across both print-ready assets and stage-side portraiture. The work leans into a gritty, documentary-style approach, characterized by grainy textures and analogue film techniques.
The apparel components feature minimalist, graphic-forward layouts, highlighting neon-on-black typography and vector illustrations. These commercial assets sit alongside editorial portraits and stage photography, maintaining a cohesive, low-key visual language that bridges the artist's digital brand presence with physical merchandise.
