Dove explores the discourse surrounding media representation and professional standards in the #KeepTheGrey campaign. Produced by Edelman Canada, the documentary-style piece examines the public response to the departure of news anchor Lisa LaFlamme, focusing on the wider industry conversation regarding natural grey hair in broadcasting.
The edit employs a live-action technique to weave together archival news footage, studio segments, and on-the-street interviews. By compiling diverse perspectives on aging and professional expectations, the project documents the evolving landscape of media and entertainment.