Dove: #KeepTheGrey
Brand
Date
Jun 2023
Description
Dove explores the discourse surrounding media representation and professional standards in the #KeepTheGrey campaign. Produced by Edelman Canada, the documentary-style piece examines the public response to the departure of news anchor Lisa LaFlamme, focusing on the wider industry conversation regarding natural grey hair in broadcasting. The edit employs a live-action technique to weave together archival news footage, studio segments, and on-the-street interviews. By compiling diverse perspectives on aging and professional expectations, the project documents the evolving landscape of media and entertainment.
Style
Documentary, Horizontal, Action
Industries
Color
Navy
Charcoal
Pure White
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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