Dove #KeepTheGrey 2023

Description

This video piece produced by Dove as part of the KeepTheGrey project examines the public reaction and media coverage surrounding the dismissal of veteran news anchor Lisa LaFlamme after she transitioned to natural grey hair. The segment compiles news clips, studio discussions, and social media commentary discussing gender double standards in broadcasting. Various news anchors and commentators appear throughout the report in professional studio environments and outdoor reporting locations. The editing blends television broadcast footage with on-the-street interviews to highlight discussions on aging and professional expectations.