Dove: Injectable Billboards
Brand
Date
Apr 2023
Description
Dove’s 'Injectable Billboards' campaign addresses the increasing pressure on young teens to pursue cosmetic enhancements. The project utilizes live-action technique to juxtapose clinical instruments against a textured background, highlighting the realities of modern beauty standards. The creative direction, developed through a collaboration between agencies Ogilvy Toronto and DAVID Miami, employs a cinematic visual language. By combining clean framing with shallow depth of field, the production isolates the subject matter to create a focused narrative on industry trends.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Navy
Background
Concrete Texture
Context
Advertising Campaign
Associated creatives
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