Dove Injectable Billboards 2023

Description

This video for Dove's Injectable Billboards project showcases close-up footage of hypodermic needles being inserted into a textured wall surface. Hands wearing blue gloves meticulously place syringes in a pattern, creating a striking visual commentary on toxic beauty trends. Text overlays detail the pressure young teens face regarding cosmetic enhancements. The cinematography utilizes shallow depth of field and sharp lighting to emphasize the clinical instruments against the background. This campaign was developed collaboratively by creative agencies Ogilvy Toronto and DAVID Miami.