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Brand
Dove
ProjectHard Knocks: A Dove Big Game Film | #KeepHerConfident

Dove Hard Knocks: A Dove Big Game Film | #KeepHerConfident 2024

Associated creatives

Ogilvy North America
Ogilvy North AmericaAgency / Creative
Dark Energy Films
Dark Energy FilmsProduction
Real People Casting
Real People CastingProduction Service
Final Cut US
Final Cut US
Framestore - New York
Framestore - New YorkPost Production / VFX
Wave Studios NY
Wave Studios NYMusic / Sound
Big Sync Music
Big Sync MusicMusic / Sound
Mindshare US
Mindshare USMedia
Edelman US
Edelman USPR

Tags

young girls playing sportsgirls playing sportsyoung girlsgirls sportschild athletesyouth sports

Description

This dynamic video montage captures young girls engaged in various sports, experiencing falls, tumbles, and athletic triumphs across gymnastics, ice skating, soccer, basketball, football, and baseball settings. The fast-paced commercial highlights resilience in youth athletics through diverse real-world action sequences, concluding with campaign messaging around body confidence. Produced for Dove by Ogilvy North America and Dark Energy Films, the video combines live-action sports footage with emotional storytelling.