Dove: Most Likely To Case Study
Brand
Date
Jun 2025
Description
This case study for Dove investigates the psychological pressures surrounding appearance and social media culture among young girls. The campaign utilizes a documentary-style approach, featuring direct-to-camera interviews paired with illustrative statistics and yearbook-inspired graphics to address the impact of self-image on well-being and education. Produced by Ogilvy Toronto and Smuggler, the project leans into a clean, live-action aesthetic. The narrative framework alternates between personal accounts and data-driven insights, creating a focused look at youth self-confidence through observational documentation.
Style
Documentary, Horizontal, Clean
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
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