This case study for Dove investigates the psychological pressures surrounding appearance and social media culture among young girls. The campaign utilizes a documentary-style approach, featuring direct-to-camera interviews paired with illustrative statistics and yearbook-inspired graphics to address the impact of self-image on well-being and education.
Produced by Ogilvy Toronto and Smuggler, the project leans into a clean, live-action aesthetic. The narrative framework alternates between personal accounts and data-driven insights, creating a focused look at youth self-confidence through observational documentation.
