Dove Most Likely To Case Study 2025

Description

This video campaign case study for Dove explores the complex psychological pressures young girls face regarding appearance and social media culture. Featuring direct-to-camera interviews with young participants discussing self-esteem challenges, the video integrates yearbook-style graphics and illustrative social media clips. The framing alternates between interview footage and text-based statistics highlighting the impact of negative self-image on education and mental well-being. Produced by Ogilvy Toronto and Smuggler, the piece uses observational documentation to address youth self-confidence.