Dove Most Likely To Case Study 2025

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This video campaign case study for Dove explores the complex psychological pressures young girls face regarding appearance and social media culture. Featuring direct-to-camera interviews with young participants discussing self-esteem challenges, the video integrates yearbook-style graphics and illustrative social media clips. The framing alternates between interview footage and text-based statistics highlighting the impact of negative self-image on education and mental well-being. Produced by Ogilvy Toronto and Smuggler, the piece uses observational documentation to address youth self-confidence.