Doritos, Netflix: Live From the Upside Down - Case Study
Date
Jun 2023
Description
Doritos and Netflix collaborate on this case study, a promotional campaign centered on a 1980s-themed television news broadcast. The narrative investigates a mystery in Hawkins, Indiana, utilizing a specific aesthetic palette that includes VHS/lo-fi elements and nostalgic design cues. Produced with the support of Hungry Man US and creative work from Slap Global and Observatory, the film leans into a retro aesthetic. The production employs live-action techniques, glitch effects, and period-appropriate graphics to evoke the atmosphere of the era within the media and entertainment landscape.
Style
Vertical, Cinematic, 1980s, Nostalgic
Techniques
VHS / lo-fi
Industries
Context
Brand Film / Corporate Video
Associated creatives
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