Doritos, Netflix Live From the Upside Down - Case Study 2023

About

Doritos and Netflix collaborate on this case study, a promotional campaign centered on a 1980s-themed television news broadcast. The narrative investigates a mystery in Hawkins, Indiana, utilizing a specific aesthetic palette that includes VHS/lo-fi elements and nostalgic design cues. Produced with the support of Hungry Man US and creative work from Slap Global and Observatory, the film leans into a retro aesthetic. The production employs live-action techniques, glitch effects, and period-appropriate graphics to evoke the atmosphere of the era within the media and entertainment landscape.