DKNY

Dec 2025

For the DKNY Holiday 2025 Gifting campaign, the creative team has delivered a masterclass in editorial minimalism that leans heavily into the evocative language of winter. Under the vision of creative directors Daniel Packar and Roi Elfassy, the series captures the essence of luxury fashion house aesthetics through a series of crisp, studio-based portraits that feel both expansive and intimate. Photographer Hayden Worsfold navigates the delicate interplay between high-shine texture and soft, atmospheric lighting, utilizing a mix of studio strobe and natural light to elevate the collection of puffer jackets and seasonal knits. The project balances commercial clarity with an editorial sensibility, enhanced by the styling of Milton Dixon III, who ensures the focus remains on the interplay of reflective materials and tactile fabrics. With hair by Tomo Jidai and makeup by Sally Branka, the models Paola Manes, Quinn Mora, and Tindi Mar embody a cool, understated elegance. The integration of subtle VFX and live-action techniques, such as digital snow overlays, anchors the imagery within a festive narrative without distracting from the garment silhouettes. By stripping away background noise in favor of clean, neutral palettes, the campaign achieves a timeless, cinematic quality that highlights the structural integrity of the DKNY brand while celebrating the crisp, monochromatic beauty of the holiday season.

Vertical, Editorial, Editorial

Studio strobe, Natural light, Studio strobe, Natural light, Studio strobe, Natural light

Luxury Fashion Houses, Fashion