DKNY: Holiday 2025
Brand
Date
Dec 2025
Description
The DKNY Holiday 2025 campaign, led by creative direction from Big and Partners, features a series of high-contrast editorial photographs. The imagery, captured by photographer Christian MacDonald, centers on a nocturnal urban narrative. Styling by Milton Dixon III anchors the aesthetic in tailored silhouettes and structured accessories, emphasizing a sharp, metropolitan mood. The production utilizes direct flash and moody atmosphere to isolate subjects against illuminated cityscapes, leaning into a commercial fashion aesthetic that pairs dark, bokeh-filled backgrounds with precise, deliberate lighting.
Style
Horizontal, Commercial, Cool
Industries
Color
Jet Black
Background
Rooftop
Context
Advertising Campaign
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