The DKNY Holiday 2025 campaign, led by creative direction from Big and Partners, features a series of high-contrast editorial photographs. The imagery, captured by photographer Christian MacDonald, centers on a nocturnal urban narrative.
Styling by Milton Dixon III anchors the aesthetic in tailored silhouettes and structured accessories, emphasizing a sharp, metropolitan mood. The production utilizes direct flash and moody atmosphere to isolate subjects against illuminated cityscapes, leaning into a commercial fashion aesthetic that pairs dark, bokeh-filled backgrounds with precise, deliberate lighting.
