DKNY

Aug 2023

The DKNY Fall 2023 For You ad campaign serves as a sophisticated love letter to New York City, masterfully capturing the kinetic energy and enduring style of the metropolis. Through the lens of photographer Dan Martensen, the campaign leans into a polished editorial aesthetic that bridges the gap between high-end luxury fashion and authentic urban lifestyle. Featuring a diverse cast including Amelia Gray Hamlin, Christian Combs, and Abby Champion, the imagery moves fluidly between candid street-level moments and cinematic portraiture. Under the thoughtful creative direction of the team at Big and Partners, the project utilizes natural light to emphasize the rich tactile qualities of the collection, highlighting everything from smooth leather biker jackets and fringe-trimmed dresses to heavy wool coats and textured fleece layers. Stylist Alastair McKimm curates a wardrobe that feels inherently metropolitan, balancing functional streetwear with sharp, tailored silhouettes. The campaign makes extensive use of live-action technique to ground the models within the bustle of the city, utilizing iconic backdrops like subway platforms, steel bridge structures, and classic brownstone architecture. By blending high-contrast black and white photography with vibrant color shots, the campaign reads as a cohesive narrative of modern life. It successfully reflects a contemporary, multifaceted New York, positioning the brand as an essential uniform for those navigating the grit and glamour of the city.

Lifestyle, Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion, Fashion