DKNY

DKNY SS24

Brand

DKNY

ProjectDKNY SS24

Date

Mar 2024

Description

DKNY presents its SS24 fashion campaign, a clean and high-contrast exploration of contemporary streetwear and utility-inspired silhouettes. The project leans into a minimalist studio aesthetic, utilizing a stark white seamless backdrop to focus attention on apparel textures and detailed branding. Photographer Marco Cella captures the collection with a commercial sensibility, working under the creative direction of Paolo Santosuosso. Stylist Veronique Didry curates the diverse range of outfits, which include everything from collegiate varsity jackets and structured denim to layered cargo-influenced sportswear. The series features model Larissa Almeida, with additional beauty and grooming support from hair stylist Daniela Magginetti and makeup artist Giulia Cigarini, reinforcing the campaign’s polished visual language.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Pure White

Jet Black

Background

White Seamless

Context

Advertising Campaign