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Close-up profile of model Tinglei Liu wearing pearl earrings and a delicate gold necklace for Dior Lunar New Year.
Black quilted leather Dior handbag with gold charms on a dark draped fabric background
Model wearing cream jacket and pleated skirt holding white handbag with star prop and dark studio background
Dior embroidered tote bag with celestial star pattern and gold lettering against dark background
Model Tinglei Liu with braided hair wearing a cream jacket for Dior Lunar New Year campaign
Hand holding a white printed wallet with celestial motifs featuring moon phases and stars for Dior Lunar New Year
Model Tinglei Liu holding star prop, wearing Dior sweater and carrying tote bag
Close-up profile of model Tinglei Liu wearing pearl earrings and a delicate gold necklace for Dior Lunar New Year.
Black quilted leather Dior handbag with gold charms on a dark draped fabric background
Model wearing cream jacket and pleated skirt holding white handbag with star prop and dark studio background

Dior Lunar New Year 2025

About

Dior celebrates the Lunar New Year with a fashion campaign that leans into sophisticated, celestial-themed imagery. The project highlights a collection of handbags, wallets, and apparel through a series of editorial and commercial photographs that emphasize fine textures and intricate gold detailing. Photographer Agnes Lloyd-Platt captures model Tinglei Liu within a moody, dark-toned studio environment. The visuals utilize low-key and directional lighting to bring focus to both the human subject and the collection's architectural leatherwork, featuring consistent set design by Alice Kirkpatrick. The campaign's aesthetic is defined by a clean, editorial approach to luxury. Fashion styling by Azza Yousif, hair styling by Guido Palau, and makeup artistry by Peter Philips maintain a cohesive look across the series, balancing neutral palettes with ornate gold embroidery and star-patterned motifs.

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