Dior

Jan 2025

Dior marks the Lunar New Year with a fashion campaign that leans into a refined, editorial aesthetic. The imagery centers on a series of studio portraits and product studies, characterized by low-key lighting and a moody, desaturated palette that highlights the house's latest collection of leather goods and apparel. Photographer Agnes Lloyd-Platt captures the series, which features model Tinglei Liu. The visual execution relies on directional soft lighting and clean, structured set design by Alice Kirkpatrick to bring out the intricate details of gold embroidery and celestial motifs. Fashion styling by Azza Yousif, hair by Guido Palau, and makeup by Peter Philips complete the look across both commercial product shots and editorial portraits.

Editorial, Vertical, Moody, Clean

Advertising Campaign