Dior: Lunar New Year

Jan 2025

Dior celebrates the Lunar New Year with a fashion campaign that leans into sophisticated, celestial-themed imagery. The project highlights a collection of handbags, wallets, and apparel through a series of editorial and commercial photographs that emphasize fine textures and intricate gold detailing. Photographer Agnes Lloyd-Platt captures model Tinglei Liu within a moody, dark-toned studio environment. The visuals utilize low-key and directional lighting to bring focus to both the human subject and the collection's architectural leatherwork, featuring consistent set design by Alice Kirkpatrick. The campaign's aesthetic is defined by a clean, editorial approach to luxury. Fashion styling by Azza Yousif, hair styling by Guido Palau, and makeup artistry by Peter Philips maintain a cohesive look across the series, balancing neutral palettes with ornate gold embroidery and star-patterned motifs.

Editorial, Vertical, Moody, Clean

Advertising Campaign