Dior Lunar New Year 2025

Description

This commercial image for Dior's Lunar New Year project highlights a structured canvas tote bag adorned with intricate gold celestial embroidery and starburst patterns. A prominent horizontal band across the front features embroidered lettering against a luminous surface. The bag is angled dynamically within a dark, moody environment with soft linear lighting accents in the background. Agnes Lloyd-Platt served as photographer, with fashion styling by Azza Yousif, hair styling by Guido Palau, makeup by Peter Philips, and set design by Alice Kirkpatrick.

Style

Vertical, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Bags & Accessories

Color

Background

Set-dressed

Context

Advertising Campaign