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Brand
Dior
ProjectLunar New Year
Dior embroidered tote bag with celestial star pattern and gold lettering against dark background

Dior Lunar New Year 2025

Associated creatives

Agnes Lloyd-Platt
Agnes Lloyd-PlattPhotographer
Azza Yousif
Azza YousifFashion Editor/Stylist
Guido Palau
Guido PalauHair Stylist
Peter Philips
Peter PhilipsMakeup Artist
Alice Kirkpatrick
Alice KirkpatrickSet Designer
Tinglei Liu
Tinglei LiuModel

Tags

dior tote bagdior bagtote bagembroidered bagcelestial tote bagdesigner handbag

Description

This commercial image for Dior's Lunar New Year project highlights a structured canvas tote bag adorned with intricate gold celestial embroidery and starburst patterns. A prominent horizontal band across the front features embroidered lettering against a luminous surface. The bag is angled dynamically within a dark, moody environment with soft linear lighting accents in the background. Agnes Lloyd-Platt served as photographer, with fashion styling by Azza Yousif, hair styling by Guido Palau, makeup by Peter Philips, and set design by Alice Kirkpatrick.