Brand
ProjectLunar New Year

Dior Lunar New Year 2025
Associated creatives
Tags
Description
This portrait for the Dior Lunar New Year project features model Tinglei Liu posing in a coolly lit, atmospheric environment. She wears a patterned white crewneck sweater and dark trousers while holding a stylized star-shaped prop, carrying a printed tote bag in her left hand. The composition utilizes low-key lighting with focused illumination on the model's face and shoulders against a muted, deep blue background. The styling was led by Azza Yousif, with hair by Guido Palau, makeup by Peter Philips, and set design by Alice Kirkpatrick, photographed by Agnes Lloyd-Platt.
Style
Editorial, Vertical, Moody, Desaturated
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (50%)
Context
Advertising Campaign

