Adidas: Dime x Adidas ft. Stan Smith

Jun 2024

Adidas brings together worlds in this collaboration, Dime x Adidas ft. Stan Smith, a branded video centered on a high-stakes skateball tournament. Hosted by tennis icon Stan Smith, the project repurposes a professional tennis court as a skate arena, featuring talent including Hugo Boserup and Nora Vasconcellos, with musician Darude serving as the chair umpire. The execution leans into a live-action technique, mirroring the aesthetic of a classic sports broadcast. With cinematography that captures the kinetic action against a formal stadium backdrop, the film utilizes a crisp digital capture and vibrant color grading to ground the humorous premise in a cinematic visual language.

Humorous, Horizontal, Cinematic, Clean

Sports Venue

Advertising Campaign, TVC / TV Commercial