Diesel

Oct 2024

Diesel’s SS25 campaign captures the collection’s focus on experimental textures and sculptural silhouettes through a series of sharp, high-contrast studio portraits. Creative director Glenn Martens leans into a minimalist aesthetic, utilizing a stark black backdrop to elevate the tactile details of distressed denim, open-weave knits, and intricate hardware. The visual execution relies on editorial-style lighting and precise framing to highlight raw textile treatments, layered fringe, and structured accessories. Photographed by Verity Smiley-Jones, the imagery channels a clean, commercial polish that balances intricate fabric design with avant-garde styling by Ursina Gysi. The production integrates technical hair work by Gary Gill and refined makeup by Inge Grognard to anchor the collection’s bold aesthetic, which is further defined by casting from Anita Bitton.

Editorial, Vertical, Clean

Luxury Fashion Houses

Black Seamless

Advertising Campaign, Lookbook