Diesel: DIESEL SS25

Oct 2024

The Diesel SS25 campaign captures the brand's latest collection through a series of sharp, high-contrast portraits and editorial shots. Centered on the tactile qualities of the apparel, the imagery explores heavily distressed textiles, sculptural denim, and intricate knitwear, all presented against a stark, minimalist black backdrop. Photographer Verity Smiley-Jones works closely with creative director Glenn Martens to emphasize the architectural nature of the garments, from molded structural heels to detailed metal hardware and layered fringe. The editorial aesthetic leans into chiaroscuro and direct flash techniques, focusing on the interplay between raw fabric finishes and sleek, polished details. Styling by Ursina Gysi, hair by Gary Gill, and makeup by Inge Grognard complement the otherworldly tone of the collection, unified by a meticulous approach to texture and form.

Editorial, Vertical, Clean

Black Seamless

Advertising Campaign, Lookbook