Diesel

May 2025

Diesel’s FW25 social campaign presents a series of editorial and commercial imagery that highlights the brand’s latest denim and accessory collections. Creative direction and design are led by Glenn Martens, with photography by Verity Smiley-Jones, building a visual language defined by clean studio lighting and tight, minimalist compositions. The project channels a tactile approach to fashion photography, with imagery focusing on distressed denim finishes, metallic hardware, and detailed accessory shots. Portraits alternate between stark white and high-contrast dark backgrounds, occasionally incorporating saturated red tones to emphasize branded products. Styling is supported by hair stylist Lorenzo Barcella and makeup artist Serena Congiu, with casting directed by Isabel Bush.

Editorial, Vertical, Clean

Social Media / Short Form Video