Diesel: Diesel FW25 Social Campaign

May 2025

Diesel presents its FW25 social campaign, a series of editorial and commercial imagery that highlights the season's focus on distressed denim, leather accessories, and metallic hardware. Designed by Glenn Martens, the campaign leans into a clean, studio-lit aesthetic that emphasises fabric textures and silhouettes against stark backgrounds. The project features photography by Verity Smiley-Jones, with hair styling by Lorenzo Barcella and makeup artistry by Serena Congiu. Casting for the campaign was directed by Isabel Bush, bringing together a diverse group of subjects for both portrait and apparel-focused shots. The imagery makes use of a saturated color palette, alternating between neutral studio backdrops and vibrant, reflective red surfaces.

Editorial, Vertical, Clean

Social Media / Short Form Video