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Brand
Diesel
ProjectDiesel FW25 Social Campaign
Close-up of a person wearing distressed blue jeans, a brown leather belt with a large metal buckle, and Diesel branded underwear.

Diesel Diesel FW25 Social Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensDesigner
Verity Smiley-Jones
Verity Smiley-JonesPhotographer
Lorenzo Barcella
Lorenzo BarcellaHair Stylist
Serena Congiu
Serena CongiuMakeup Artist
Isabel Bush
Isabel BushCasting Director

Tags

man wearing denim jeansdenim jeansjeansbrown leather beltleather beltbeltbranded underwearunderwear

Description

This portrait for the Diesel FW25 social campaign focuses on branded apparel and denim styling, photographed by Verity Smiley-Jones. The image features a close-up of a person wearing faded blue distressed jeans, a dark brown leather belt secured with a prominent metallic oval buckle featuring the Diesel logo, and printed waistband underwear. The clean studio lighting highlights the textures of the distressed denim and the metallic hardware. Design was led by Glenn Martens, with hair styling by Lorenzo Barcella, makeup by Serena Congiu, and casting by Isabel Bush.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Denim (60%)
Caramel (20%)
Jet Black (20%)

Background

White Seamless

Context

Social Media / Short Form Video