Desigual

Mar 2024

Desigual’s SS24 Dresses campaign presents a vibrant exploration of seasonal textiles and graphic patterns. Captured by photographer Josep Moré with art direction by Laura Mata, the collection channels a playful energy through a series of studio lookbook portraits and outdoor editorial vignettes. The imagery highlights a distinct color palette, moving from soft, diffused indoor lighting to high-contrast, saturated outdoor scenes that emphasize the brand’s signature use of bold botanical prints and eyelet embroidery. Technically, the project balances clean, minimalist studio staging with dynamic street-style photography. Whether highlighting the fluidity of a printed slip dress or the structured detail of lace and knitwear, the campaign maintains a focus on garment texture and styling. The execution leans into a warm, joyful aesthetic, utilizing both soft light for focused commercial clarity and sharp natural daylight to define the silhouettes against urban backdrops.

Vertical, Commercial, Clean

High Street Fashion

Lookbook