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Brand
Desigual
ProjectSS24 Dresses
Two women walk together in bright sunshine wearing vibrant summer dresses, a green cardigan, wide-leg jeans, and colourful bags.

Desigual SS24 Dresses 2024

Associated creatives

Josep Moré
Josep MoréPhotographer
Laura Mata
Laura MataArt Director

Tags

two women walkingtwo womenwomen walkingprinted slip dressslip dressgreen knit cardigangreen cardiganwhite eyelet dresswhite eyelet coatwide leg jeansbaggy jeansdenim jeans

Description

Captured by photographer Josep Moré and art directed by Laura Mata for Desigual's SS24 Dresses collection, two models stride down a sunny city pavement. One wears a sweeping pink, orange, and red abstract-printed slip dress paired with an open kelly green knit cardigan, red leather bag, and bright orange low-top sneakers. The companion wears an eyelet-embroidered white duster shirt over loose light-wash denim jeans and a lemon-yellow mini crossbody bag. Direct late-afternoon sunlight illuminates the garments against a dark architectural stone ground.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Hard Light

Industries

High Street Fashion

Color

Coral Red (30%)
Emerald (20%)
Off-White (20%)

Background

Street

Context

Advertising Campaign