Desigual SS24 Dresses 2024

Description

Fashion campaign imagery for Desigual's SS24 Dresses collection, photographed by Josep Moré with art direction by Laura Mata. The composition presents a two-panel outdoor scene under direct, high-contrast sunlight. On the left, two models pose together on a city sidewalk: one wears a fitted white short-sleeve dress with vivid magenta and red orchid graphics, while the other wears an oversized canary yellow open-knit sweater paired with a pleated pink floral skirt. The right panel captures a candid rear perspective of the models walking, highlighting textured braids, the open-weave knit pattern, and street-style accessories.

Style

Editorial, Horizontal, Saturated, Warm

Techniques

Hard Light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign