Demon Footwear: LA Collaboration Campaign

Sep 2025

Demon Footwear channels a rugged, utilitarian aesthetic for its LA Collaboration Campaign, a multifaceted creative project developed in partnership with designer Charlie Constantinou. The campaign bridges the worlds of high-performance hiking gear and contemporary knitwear, utilizing a distinct visual language that blends technical product showcases with atmospheric, documentary-style imagery. Under the creative direction of Matija Gabrilo, the execution leans into a tactile, earthy palette, grounding technical footwear and textured apparel within both stark studio environments and the natural terrain of the Hollywood Hills. The project incorporates a layered, collage-inspired approach to graphic design, utilizing grainy textures, modernist typography, and an analogue film aesthetic to document both the product line and a series of public event activations.