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Brand
David Jones
ProjectThe Home of Christmas
Woman in blue floral dress holding a tall stack of Christmas presents outdoors in a grassy field with a nutcracker figure

David Jones The Home of Christmas 2024

Associated creatives

Medium Rare Content Agency
Medium Rare Content AgencyCreative Agency
Kirsten Bookallil
Kirsten BookallilSet Designer
Lisa Featherby
Lisa FeatherbyFood Stylist
Victoria Baron
Victoria BaronMake-up Artist
Alan White
Alan WhiteHair Stylist
Simon Upton
Simon UptonPhotographer

Tags

woman holding Christmas presentswoman holding giftswoman in blue floral dressfloral dressstack of Christmas presentsstacked giftstoy nutcrackernutcracker figurine

Description

An outdoor holiday campaign image captured for David Jones as part of The Home of Christmas project. A middle-aged woman with blonde hair stands in a grassy meadow under bright natural daylight, wearing a sleeveless navy blue dress featuring large teal blue floral patterns. She happily balances a tall stack of wrapped presents overhead, while a decorative toy nutcracker stands nearby in the grass alongside other wrapped gift boxes. The background features open fields, scattered trees, and a bright sky with sun flare filtering through overhead foliage, evoking a whimsical seasonal atmosphere.

Style

Lifestyle, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Department Stores

Event

Christmas

Color

Royal Blue (50%)
Sky Blue (50%)

Background

Park

Context

Advertising Campaign